Guest Post: Donna Martin is a great blogger and writer. You can read more of her insights at On The Write Track.
BLOGGING FOR MONEY
By: Donna Martin
I probably spend as much time on my computer
blogging as I do actually working on my children's stories or even at my full
time job. I have only been a part of the blogging community since
December 2011 and have found out rather quickly that it can be addictive, both
for the bloggor and the bloggee.
I imagine there are probably thousands if not
millions of different themes for all these blogs I come across on a daily
basis. But no matter which blog I look at, I think I could categorize
them all into one of three groups.
1) Pleasure blogging...this is your Aunt
Mable's blog where she keeps the family updated with photos from last year's
Christmas party or tells you little Jimmy has the flu so maybe you shouldn't
come over for a visit next weekend. It's also those blogs out there that
provide wonderful recipes for Southern Pecan Pie or gives you a peek into the
fashion mind of a sixteen year old. Everyone has something to say on a
personal blog and everyone thinks we all want to hear about it. There is
no other motive than to share a bit of their lives with friends and family.
2) Professional blogging...this is where
writers, doctors, lawyers and any other professionals post words of wisdom,
advice or general information of importance to a more select audience.
The professional blogger is trying to work on their "platform"
of getting their name out there, and they are striving to draw a larger fan
base to their blog. This is usually to either help promote their particular
services or create a foundation for future endeavors.
3) Money blogging...these are blogs
whose main concern is making money for the blogger. Their blogs page will
be crowded with advertisements enticing their audience to purchase or do
something which will in turn generate money for the blogger. Their posts
may be interesting to read but everyone needs to keep in mind that the sole
purpose of a "money" blog is to get you to hand over your money to
someone else instead of keeping it in your own pocket.
Is there a way to do both? Can a person
provide information and/or services to the blogging community while creating a
source of additional income for the blogger? Some say this is possible.
I read a very interesting article the other day covering this very topic.
Robert Lee Brewer of the My Name Is Not Bob blog provided a way, in my
humble opinion, of being able to "monetize" a blog without seeming
like a scam artist out to rip off the public. You can read his post at http://robertleebrewer.blogspot.com/2012/02/how-to-monetize-blog-how-to-blog-and.html and
see for yourself if some of these methods might work for you.
With the right fan base of followers, a person
who is interested in going down this path could certainly see this as a way to
make easy money. But be careful. What is the true price of jumping
on that money blogging band wagon? Well, I guess it depends on what do
you want people to think of when they think of you?
As a new blogger I want to be very careful
about the image I present to the world. I write children's picture books,
middle grade novels, and young adult novels as well as other literary works.
I want my readers to see my blog, http://www.donasdays.blogspot.com
, as a source of inspiration. I provide daily posts about issues all
people might be able to relate to, not just writers, but most importantly I
want people who visit my blog to go away with a feeling of goodwill, not a
lighter wallet.
So I say bloggers beware. What may look
inviting and tasty at first, may end up costing you more in the way of lost
integrity than what you would receive in that additional income.
Yeah, I try to avoid money blogs like I would the plague - they're just annoying, and the internet is saturated enough already with sites cluttered with adverts. Sets my teeth on edge!
ReplyDeleteNo thanks. I hate those. I know broadcast TV has to have commercials because they have to pay the bills. Blogging doesn't cost you anything but your time.
ReplyDeleteMy 3yo asked if I would get one of those (points to last picture) for him.
ReplyDeleteI think that there are clever ways to monetize your blog...like write a book and promote your book on your blog ;) Marketing is there for a reason but you don't have to hit people over the heads with it. Nowadays people are getting pretty sensitive to it as well. It's one thing to offer us something we might like in a nonintrusive way, it's another to force us to watch pitch after pitch of something we're not interested in.
Leo Batuta does a pretty good job of making money off his blogs without being obnoxious.
Great post. Great advice.
ReplyDeleteI have yet to figure this entire blogging thing out. Try too hard and it's exhausting. What if nobody comments or follows you. Makes me feel like the fat kid getting picked last for dodgeball.
ReplyDeleteI'm running with the whole, share your life and what interests you and hope other people find it interesting. We'll see if it works. At least it's fun!
i have to admit--i tried to add the ads on my blog--would not go through---i simply don't understand it all---great blogging information--thanks
ReplyDeleteThanks, Shelly and Chad, for allowing me the guest post spot in the middle of the A to Z Challenge...it was fun!
ReplyDeleteDonna L Martin
www.donasdays.blogspot.com